Why is it important to target a general audience with evergreen content?

Targeting a general audience with evergreen content is significant because it maximizes potential traffic and engagement. Evergreen content refers to material that remains relevant and useful over time, rather than content that is tied to a specific event or trend with a limited shelf life. By appealing to a broad audience, such content can attract a diverse range of readers, leading to sustained interest and ongoing visits.

This continuous relevance allows for increased sharing across social platforms, enhancing visibility and engagement rates. Moreover, as the content caters to general interests or common knowledge, it can rank well in search engine results without being time-sensitive. Therefore, the broader the appeal of the content, the greater the opportunity to reach and engage a larger audience consistently, contributing to long-term website traffic and enhanced brand recognition.