Which type of landing page is dedicated to promoting a single product?

A single product landing page is specifically designed to focus on promoting one particular product. This type of landing page is optimized to provide comprehensive information about the product, highlighting its features, benefits, specifications, and any unique selling points. The intent is to drive conversions by creating a clear and compelling narrative around that specific product, guiding visitors toward making a purchase or taking a specific action such as signing up for more information.

Such landing pages often include persuasive elements like customer testimonials, engaging visuals, pricing information, and call-to-action buttons tailored to encourage visitors to proceed with a purchase. This targeted approach allows marketers to communicate effectively with potential customers, addressing their needs and encouraging them to take action regarding that single product.

In contrast, multi-product landing pages promote multiple products at once, which can dilute the focus on any one item. Lead generation and subscription landing pages aim to collect user information or subscriptions rather than sell a single product directly, making them less suitable for those solely focused on product promotion.