Which technique is considered effective for increasing website traffic?

Employing search engine optimization (SEO) techniques is effective for increasing website traffic because it enhances a website's visibility on search engines such as Google. SEO involves various strategies, such as optimizing website content, improving site structure, strengthening backlinks, and using appropriate keywords that align with the target audience's search queries. By ensuring that a site ranks higher in search engine results pages (SERPs), more organic traffic is directed to the website, as users are likely to click on the top results they find relevant to their search.

While using paid advertisements can generate traffic quickly, it often requires a continuous budget to maintain visibility. In contrast, SEO focuses on building a website's authority and relevance over time, which can provide enduring benefits without ongoing costs. Additionally, reducing load times is essential for user experience and can positively impact SEO rankings, but it does not inherently increase traffic on its own. Focusing solely on social media may enhance brand awareness and engagement, but without SEO, it limits the potential audience that actively searches on search engines for relevant content.