Which product development approach involves testing directly with consumers?

The outside-in development approach focuses on understanding consumer needs and preferences before creating a product. This method emphasizes testing directly with consumers at various stages of the product development process. By engaging with potential users, companies can gather valuable insights, validate ideas, and make necessary adjustments to better meet market demands.

This consumer-centric approach ensures that the final product is aligned with customer expectations, ultimately enhancing its chances of success in the marketplace. Consequently, the outside-in development method is essential for businesses aiming to create products that resonate well with their target audience.