Which of the following is NOT a typical feature of digital marketing analytics?

The choice of calculating website loading times stands out as the correct answer because it typically falls outside the primary focus of digital marketing analytics, which centers more on understanding customer behavior, satisfaction, and competitive positioning rather than purely technical performance metrics.

Digital marketing analytics primarily aims to provide insights into how users interact with websites and digital campaigns. This includes measuring customer satisfaction by analyzing feedback and survey results to gauge user perceptions and experiences. Tracking user behavior on platforms is a core component, as it offers vital data on how customers engage with online content and facilitates the optimization of marketing strategies. Performing in-depth competitor analysis is also integral, as it helps marketers understand market positioning, strengths, and weaknesses relative to other businesses.

While website loading times can impact user experience and subsequently influence customer satisfaction, it is a more technical aspect typically monitored by web development teams rather than falling directly under marketing analytics. This differentiation is essential for understanding the broader scope of digital marketing analytics and its targeted objectives.