Which of the following is a method to connect a website to Google Analytics?

Connecting a website to Google Analytics is crucial for tracking visitor behavior, conversion rates, and overall site performance. One effective and widely used method is by manually adding the tracking tag to the website code. This process involves placing the Google Analytics tracking code snippet in the HTML of your website, typically within the header section. This code is responsible for sending data back to Google Analytics regarding user interactions on your site.

When this tracking code is properly integrated, it allows Google Analytics to collect data on page views, sessions, user demographics, and more, enabling website owners to understand how visitors are engaging with their content. Manual integration provides flexibility and ensures that the tracking is set up correctly tailored to specific website needs.

Other methods have limitations, such as relying solely on the Firebase SDK, which is not applicable for standard web tracking unless the website is a web app. Providing a measurement ID to visitors does not actively facilitate data collection or tracking. Lastly, using outdated tracking methods would hinder the effectiveness of data analysis and can lead to inaccurate reporting, making it not a viable option for connecting to Google Analytics.