Which of the following best describes organic traffic?

Organic traffic is best described as visitors arriving through unpaid search results. This means that these users find a website through search engines like Google, Bing, or Yahoo without the influence of paid advertisements. Instead of being directed through sponsored content or paid search placements, organic traffic comes from a site's relevance, quality of content, and SEO practices that allow it to appear naturally in search results.

The essence of organic traffic lies in the fact that it indicates users are actively seeking information and have chosen to click on a non-paid link due to its perceived value or relevance to their query. This traffic is often seen as more valuable because it reflects genuine interest and engagement with the content, leading to higher conversion rates and better user retention.

In contrast, traffic from paid advertisements represents a different category and does not fall under organic traffic as it is a direct result of marketing expenditures. Visitors coming from social media platforms may include both organic and paid traffic, depending on whether the reach comes from sponsored posts or natural engagement. Lastly, traffic derived from email marketing campaigns is specifically attributable to a targeted outreach effort rather than search-based discovery, placing it outside the definition of organic traffic as well.