Which of the following best describes the objective of lead generation?

The objective of lead generation is best described as converting prospects into interested leads. This process involves identifying and attracting potential customers who have shown some level of interest in a product or service. The ultimate goal is to nurture these leads until they are ready to make a purchase, thereby driving sales and supporting business growth.

In lead generation, various strategies such as content marketing, social media engagement, and targeted advertising are often employed to capture the attention of potential customers and collect their contact information. This information is then utilized to develop relationships and move prospects further down the sales funnel.

As for the other options, gathering data on competitors is more aligned with market research rather than lead generation. Enhancing customer service processes pertains to improving the experience of existing customers, which is not the primary aim of generating new leads. Measuring brand reputation focuses on public perception and overall image rather than the direct activity of cultivating potential business opportunities.