Which metric is NOT typically categorized under basic metrics?

When looking at common metrics used in digital marketing and website analytics, the distinction between basic metrics and those that might be considered more advanced comes into play. Basic metrics usually include fundamental data points that provide insights into user behavior without delving too deeply into more complex interpretations or interactions.

In this context, exit rate is often deemed more advanced because it involves understanding user paths through a website, analyzing at what point users leave, and it can require a deeper understanding of user navigation and engagement throughout the site. Basic metrics like user, session, and pageview typically offer straightforward counts that reflect visits and behaviors without necessarily requiring a nuanced analysis.

User refers to unique individuals who visit the site, session encompasses all interactions by a user in a given timeframe, and pageview counts how many times a specific page is viewed. All of these are direct measures of engagement and are foundational for analyzing web traffic, making them generally simpler to interpret.

Therefore, exit rate stands out as a metric that involves a better understanding of user journey dynamics and potentially more complex analysis, distinguishing it from the more fundamental metrics listed.