Which metric describes the percentage rate of leaving the site after viewing a single page?

The metric that describes the percentage rate of leaving a site after viewing a single page is known as the Bounce Rate. This measurement focuses specifically on the behavior of users who arrive at a landing page and then exit without interacting further or visiting any other pages on the site. It provides valuable insights into the effectiveness of the landing page in engaging visitors. A high bounce rate could indicate that the content on the page is not relevant or attractive to the visitors, prompting them to leave immediately.

When analyzing user engagement, Bounce Rate is distinct from other metrics. For example, Session Duration measures the amount of time a user spends on the site before leaving, which does not exclusively reflect the behavior of users who only view one page. Exit Rate, on the other hand, looks at the percentage of users who leave the site from any given page but does not specifically focus on single-page visits. Unique Pageviews counts the number of sessions during which a specific page was viewed one or more times, which again does not capture the essence of users leaving after viewing just one page. Understanding Bounce Rate is essential for optimizing landing pages and improving overall site engagement.