Which factor can impact a website's SEO ranking?

The quality of backlinks to a website is a significant factor that impacts its SEO ranking. Backlinks, which are links from other websites directing traffic to your site, serve as an endorsement of your website's authority and content quality. Search engines like Google use these backlinks as a crucial ranking signal. When a website earns high-quality backlinks from reputable and relevant sites, it indicates to search engines that the website is trustworthy and offers valuable information. This can lead to improved visibility in search results, as search engines are more likely to rank such websites higher.

On the other hand, while elements like a website's color scheme may contribute to user experience, they do not have a direct impact on SEO rankings. Similarly, the type or number of payment methods available affects user experience and conversion rates but does not influence how search engines assess the website’s relevance or authority. Therefore, focusing on obtaining high-quality backlinks is a critical strategy for enhancing SEO performance.