Which characteristic best defines evergreen content?

Evergreen content is best defined by its ability to attract traffic long after its initial publication. This type of content remains relevant and valuable over time, serving as a continual source of information or insight for users. It often addresses timeless topics, such as how-to guides, tips, or fundamental principles in a specific field, ensuring its appeal transcends trends or seasonal relevance.

This characteristic makes evergreen content an essential component of many content marketing strategies, as it can continually drive organic traffic, engage new audiences, and contribute to SEO efforts without the constant need for updates. Consequently, creating evergreen content is seen as an investment in a website's long-term online presence and visibility.