When using Google Analytics, what is an example of an event that can be tracked?

Tracking events in Google Analytics allows businesses to gain insights into user interactions that go beyond simple page views. An example of an event that can be effectively tracked is when a user submits a form. This activity is a specific user interaction that provides valuable data, as it typically signifies a deeper level of engagement or conversion intent.

Form submissions can be crucial for understanding how users are responding to calls to action on a website, and they can help measure the effectiveness of marketing funnels or lead generation tactics. By tracking this event, marketers can analyze data related to how many users submit forms, how long it takes them to do so, and whether certain factors may influence the submission rates, such as form length or design.

The other options describe user behaviors that are important but do not represent discrete events that can be quantified or analyzed in the same way. Navigating to a different page may indicate user interest, but it’s typically part of page view tracking rather than an event. Viewing the site at all times is too broad and generalized to track as a specific actionable item. Closing the browser reflects a user behavior but doesn’t necessarily convey a specific engagement metric. Thus, the ability to track form submissions as events provides actionable insights that can be monitored and optimized for better marketing performance