When setting up a new property in Google Analytics, what data streams should a local news service owner use?

For a local news service owner, setting up one web data stream and two app data streams is a strategic choice that provides a comprehensive overview of user interactions across different platforms.

Using a web data stream allows the news service to track visitors who access their content through a website. This is crucial for understanding web traffic, user behavior, and engagement metrics that can help in optimizing the web presence for better user experience and increased readership.

The inclusion of two app data streams is important for tracking usage and interaction within mobile applications. If the local news service has developed separate applications—perhaps one for news articles and another for community events—having two distinct app data streams would enable the owner to analyze user engagement separately for each app. This granularity helps in tailoring content and functionality according to the specific engagement patterns of users in each app, leading to targeted improvements and enhanced user experience.

Choosing this setup ensures comprehensive coverage of all digital touchpoints (web and app), enabling better data-driven decision-making that can ultimately increase audience reach and revenue.