When creating evergreen content, what is an important factor to consider?

An important factor to consider when creating evergreen content is ensuring that the content is searchable and relevant. Evergreen content is designed to remain valuable and applicable over time, meaning that it should address topics, questions, or issues that are consistently pertinent to the audience. By making the content searchable, you enhance its visibility and accessibility, allowing it to attract ongoing traffic from search engines and users who are looking for information on that subject.

Relevance is equally crucial, as content that maintains its significance will continue to engage readers long after its initial publication. This ensures that it serves as a reliable resource, driving traffic back to your website or platform consistently. As a result, optimizing the content for search engines—through effective use of keywords and relevant topics—ensures that it can be discovered by users over time, which is the hallmark of successful evergreen content.

In contrast, focusing on trending topics may lead to content that quickly loses its relevance, while content that is visually appealing or solely promotional may not provide the sustained value that users seek or encourage ongoing engagement.