What was Google's original business plan in Russia?

The correct choice reflects Google's initial strategy in Russia, which centered on expanding its user base to enhance advertising revenues. By focusing on growing the total number of active users, Google aimed to capture a larger share of the digital advertising market, which relies heavily on user engagement. As more users interacted with the platform, the potential for increased ad visibility and revenue generation grew, making this approach essential for Google's long-term success in the competitive landscape of search engines.

In the context of the digital marketing industry, prioritizing user growth is a common strategy to maximize revenue, especially in markets with high digital ad spending. By establishing a significant number of active users, companies like Google can leverage this data to create targeted advertising opportunities, thus driving revenue. This approach is particularly effective in emerging markets, where building a strong user base can lead to substantial returns in the future.

The other options reflect various strategies but do not align with Google's initial focus in Russia. While becoming the top search engine globally is a broad ambition, it is contingent on user growth rather than a standalone strategy. Establishing physical offices in every city and introducing a new payment method do not directly contribute to the foundational goals of user engagement and advertiser interest, which are central to Google's strategy.