What is typically found on a landing page?

A landing page is specifically designed to drive visitors toward a particular action, such as signing up for a newsletter, making a purchase, or filling out a contact form. This focused approach means that a compelling call to action is a central feature of a landing page, guiding users to take the desired step relevant to the campaign or offering.

The overall design and content of a landing page typically support this goal, emphasizing benefits and providing clear instructions on what to do next. This is in stark contrast to other options, such as providing a general overview of the website, which may dilute the focus, or offering a history of the company, which does not directly address user actions. Links to unrelated pages can distract visitors and detract from the primary conversion objective of the landing page. Therefore, the presence of a targeted call to action is the hallmark of landing pages, ensuring they serve their purpose effectively.