What is the role of SEO in content marketing?

The role of SEO in content marketing is to optimize content in a way that it ranks higher in search engine result pages (SERPs) and consequently drives organic traffic to a website. SEO involves a variety of strategies and techniques, including keyword research, on-page optimization, and link building, all aimed at making content more discoverable by search engines. When content is well-optimized, it can improve visibility, attract more visitors, and enhance engagement, which are crucial for the success of any content marketing strategy.

By focusing on SEO, businesses ensure that their content is effectively targeting the right audience, fulfilling search queries, and meeting the intent of users. This approach not only aids in acquiring more visitors but also in converting them into leads or customers, creating a profound impact on overall marketing performance.