What is the primary purpose of a long-copy landing page?

The primary purpose of a long-copy landing page is to sell a product directly. These types of landing pages are specifically crafted to guide potential customers through a persuasive sales pitch that elaborates on the product’s features, benefits, and value. The extended length allows marketers to provide comprehensive information that addresses customer pain points, showcases the unique selling propositions of the product, and answers potential objections that a buyer might have.

By using a longer format, marketers can effectively engage visitors by weaving a narrative that not only informs but also motivates them to take action, such as making a purchase. This approach is particularly useful for complex products that require more explanation or context to fully articulate their advantages and justify their price.

In contrast, other options focus on different objectives. Enhancing brand visibility, displaying user testimonials, or providing company history may play a role in a broader marketing strategy but do not directly aim to convert visitors into customers in the same focused manner as a long-copy landing page built for the purpose of selling a product.