What is the primary purpose of remarketing?

Remarketing primarily focuses on re-engaging users who have previously interacted with a brand, making it a powerful tool in digital marketing. This approach leverages user data to serve targeted ads to individuals who have already shown interest in a company's products or services, whether by visiting a website, adding items to a shopping cart, or engaging with previous advertisements. By doing so, remarketing aims to remind these users of their interest and encourage them to complete a desired action, such as making a purchase or signing up for a newsletter.

This method is particularly effective because it targets users who are already familiar with the brand, increasing the likelihood of conversion. In contrast, targeting new customers through advertisements, promoting events, or encouraging users to unsubscribe does not utilize the existing interest or interaction that remarketing capitalizes on. As such, the remarketing strategy stands out as a vital component in converting previous visitors into loyal customers.