What is the primary function of a web analytics tool?

The primary function of a web analytics tool is to track and analyze web traffic. These tools collect data about how users interact with a website, including metrics such as the number of visitors, page views, bounce rates, and conversion rates. By analyzing this data, businesses can gain insights into user behavior, identify trends, and measure the effectiveness of their online marketing strategies. This information is crucial for making informed decisions to optimize the website, improve user experience, and ultimately drive more conversions and sales.

While designing websites, creating advertisements, and managing social media accounts are all important components of digital marketing, they are not the main purpose of web analytics tools. These tools specifically focus on understanding and improving website performance based on user interaction data.