What is the initial stage of the conversion funnel?

The initial stage of the conversion funnel is awareness. This stage is where potential customers first become aware of a brand, product, or service. At this point, individuals may not have a specific need or desire, but they encounter the brand through various marketing efforts such as advertisements, social media, content marketing, or referrals. The primary goal in this stage is to capture the audience's attention and make them conscious of what the brand has to offer.

Once awareness is established, the subsequent stages involve generating interest, creating desire, and prompting action (the final goal), which can lead to conversions. Therefore, establishing strong brand awareness is crucial as it sets the foundation for potential customers to move further along the conversion funnel.