What is the definition of 'bounce rate'?

The definition of 'bounce rate' is accurately represented by the percentage of visitors who leave a website after viewing only one page. This metric is important in digital marketing because it helps gauge visitor engagement and the effectiveness of a webpage in retaining users' attention. A high bounce rate may indicate that the content on the landing page is not engaging enough, that users are not finding what they expected, or that there are usability issues that cause them to leave quickly.

Bounce rate is an essential metric for webmasters and marketers; it provides insight into user behavior and can guide improvements in website design and content strategy. When visitors exit after only one page, it signals that either the intent of the visitor was not met, or the site failed to encourage them to explore further, which can hinder conversion goals and overall website performance.