What is one of the primary benefits of using digital analytics for an eCommerce store?

Using digital analytics for an eCommerce store primarily helps in optimizing the website for search engines. This is crucial because search engine optimization (SEO) is integral to increasing a site's visibility and driving organic traffic. By analyzing data such as user behavior, traffic sources, and keywords, businesses can identify areas where their website may be underperforming and implement changes that enhance its ranking in search engine results.

Through digital analytics, eCommerce stores can measure the effectiveness of their SEO strategies, understand which keywords drive traffic, and evaluate user engagement metrics. This data enables them to refine content, enhance site structure, and improve the overall user experience, which are all key aspects of successful SEO campaigns.

The other options, while they may seem beneficial in a broader business context, do not directly relate to the primary function and advantage of utilizing digital analytics in eCommerce. For example, reducing inventory costs or expanding to international markets involves different strategic decisions that may not be directly informed by analytics. Similarly, hiring customer service representatives is more focused on human resources rather than optimizing web performance based on user data.