What is defined as direct traffic in the context of website visits?

Direct traffic refers to users who arrive at a website by typing the URL directly into their browser's address bar or using a bookmark. This indicates that the user is familiar with the website, potentially indicating brand loyalty or prior engagement. Unlike other types of traffic, such as clicks from search engines, social media, or referral websites, direct traffic does not originate from an external source that can be tracked through referral data or marketing campaigns. Understanding direct traffic is crucial for analyzing how well a brand's reputation or recall is performing and can inform strategies aimed at increasing direct visits through offline marketing efforts or enhancing customer loyalty.