What is a landing page?

A landing page is a standalone page created specifically for a marketing campaign, designed with a focused objective to prompt visitors to take a specific action, such as signing up for a newsletter, making a purchase, or downloading an offer. This type of page is distinct from a website's home page or other content pages because it is optimized for conversion, often featuring clear calls to action, relevant content directly aligned with the campaign, and minimal distractions to enhance user experience.

These pages are typically linked from various sources, such as ads or email campaigns, guiding prospects towards a predetermined goal. Because the primary aim is to convert, the design and content of a landing page are strategically crafted to eliminate any ambiguity, ensuring visitors understand what is being offered and what steps they should take next.

In contrast, a home page serves as the general entry point to a website without a singular focus on a specific action, while blog posts cover a range of topics rather than targeting a single purpose. A contact information page primarily provides details on how to reach an organization, lacking the purpose-driven design needed for effective conversion.