What is a landing page?

A landing page is defined as a standalone webpage created specifically for a marketing or advertising campaign. Its primary purpose is to direct visitors to take a specific action, such as signing up for a newsletter, making a purchase, or filling out a contact form. This focus on a single objective differentiates a landing page from other types of web content, such as standard webpages or blog posts, which may serve multiple purposes and contain a variety of information.

Landing pages are often designed with minimal distractions to guide users toward completing the desired action. They typically feature clear calls to action, engaging headlines, and supporting information relevant to the campaign, aligning closely with the goals of digital marketing strategies.

Other choices describe different types of web content that do not adequately serve the targeted marketing purpose defined for a landing page. A blog post might provide updates or showcase thought leadership, an online shop can offer various products but may lack targeted messaging for a specific campaign, and a contact information page serves more as a utility without a focused call to action.