What does visual content include?

Visual content encompasses a wide array of elements that are designed to convey information and engage audiences through visual means. This includes images, videos, infographics, and other forms of visual media. These types of content are essential for digital marketing as they can capture attention and communicate messages more effectively than text alone. For example, images can evoke emotions and highlight features, while videos can demonstrate products and tell compelling stories. Infographics combine data and graphics to present complex information in a visually appealing and easily digestible format, thus enhancing user experience and comprehension.

In contrast, the other options are limited in scope. Written articles and reports, while valuable, do not fall under the category of visual content. Gifs and memes are specific types of visual content but are not comprehensive of the entire spectrum available. Lastly, sound recordings and podcasts focus on audio content, which does not fit the definition of visual content at all. Therefore, the inclusion of various forms of visual media makes option B the most accurate representation of what visual content includes.