What does the term 'SEO audit' refer to?

The term 'SEO audit' refers to a comprehensive analysis of a website's SEO performance. This involves assessing various aspects that contribute to search engine optimization, including keyword usage, on-page and off-page elements, site structure, usability, and overall performance in search engine results. The objective of an SEO audit is to identify areas for improvement, uncover technical issues, and enhance the website's visibility and ranking on search engines.

By thoroughly examining these components, an SEO audit provides insights that help marketers and website owners make informed decisions to optimize their digital presence. This ensures that the website adheres to best practices in the ever-evolving landscape of search engine algorithms. An effective SEO audit serves as a foundational step for developing a successful SEO strategy aimed at increasing organic traffic and improving user experience.