What does the term 'bounce rate' mean?

The term 'bounce rate' refers specifically to the percentage of visitors who leave a website after viewing only one page. This metric helps to gauge the effectiveness of a website in engaging its visitors. A high bounce rate may indicate that the landing page is not relevant or engaging enough, causing users to leave without exploring additional content. Conversely, a low bounce rate usually suggests that visitors find the website interesting or useful, encouraging them to navigate deeper into the site.

Understanding bounce rate is crucial for digital marketers and website owners, as it can inform strategies to improve user experience, enhance content quality, and ultimately increase conversions. The other options address different metrics and areas of website traffic analysis, but they do not define bounce rate accurately.