What does the Realtime report in Google Analytics show?

The Realtime report in Google Analytics is designed to provide immediate insights into what is happening on a website at any given moment. Specifically, it shows user activity during the past 30 minutes, allowing marketers and website administrators to see in real time how many users are currently on their site, what pages they are viewing, and their geographic locations, among other metrics.

This feature is particularly useful for monitoring the immediate effects of marketing campaigns, promotions, or content updates. For example, if a new blog post has just gone live or a special event is taking place, the Realtime report can help determine if these actions are attracting an audience right away.

While the other options mention important aspects of user data—such as user activity over the last week, demographic information, and acquisition channels—they do not capture the immediate nature of the Realtime report focused on activity within the last half hour. Therefore, the focus of the Realtime report distinguishes it clearly from these broader analyses.