What does the metric "time on page" indicate?

The metric "time on page" specifically refers to the average amount of time that users spend on a single page of a website. This measurement is essential for understanding user engagement and the effectiveness of content on that page. A higher "time on page" often indicates that visitors are finding the content relevant and are taking the time to engage with it, whether by reading, watching videos, or interacting with elements on the page.

This metric is particularly useful for evaluating the performance of landing pages, blog posts, or any content intended to capture the user's attention. It helps marketers and webmasters assess which pages are successful at retaining visitors and which may need improvements to enhance user engagement.

Other options misrepresent the concept. For instance, the total time spent on the website by all users aggregates data across the entire site, not focusing on individual page performance. The time between page loads typically refers to loading times or user navigation speeds rather than the time spent on a specific page. Lastly, the duration of a user session considers the entire visit length across multiple pages, making it broader than the specific interaction observed in "time on page."