What does PPC stand for?

PPC stands for Pay-Per-Click, which is a digital marketing model in which advertisers pay a fee each time one of their ads is clicked. This model is primarily used in search engine advertising, where advertisers bid for ad placements in search engine results pages. The key advantage of PPC is that it allows businesses to drive traffic to their websites by paying only when a user expresses interest by clicking on the ad; thus, it is a cost-effective way to gain visibility and can be highly targeted to reach specific audiences. By understanding PPC, marketers can effectively manage their budgets and optimize their campaigns to achieve better ROI.