What does increased visibility from hashtags allow on social media?

Increased visibility from hashtags significantly enhances the discoverability of posts on social media platforms. Hashtags function as keywords or phrases that categorize content, making it easier for users to find relevant posts. When a user clicks on or searches for a specific hashtag, they are directed to a collection of posts tagged with that same hashtag. This mechanism broadens the audience reach beyond just the user's immediate followers, allowing posts to be seen by anyone interested in that topic. This not only drives more traffic to posts but also encourages interactions and engagement from users who may not have otherwise encountered the content. As a result, the strategic use of hashtags is crucial for improving visibility and ensuring that posts engage a wider audience interested in specific subjects or themes.