What does 'content curation' refer to?

Content curation refers to the process of discovering, organizing, and presenting information from various sources around a specific topic. This practice involves selecting high-quality content, filtering it based on relevance and value, and then sharing it with a target audience in a meaningful way. It's a strategic approach to content marketing that allows marketers to engage their audience with pertinent information while positioning themselves as thought leaders in their field.

This method is particularly valuable as it saves time for both the curator and the audience. Instead of having to sift through countless articles, videos, and posts, the audience receives distilled content that is both informative and relevant to their interests. Content curation also encourages sharing and discussion, which can help to build community and foster engagement.

The other options do not accurately describe content curation. Creating original content alone is just one facet of content marketing, and collecting random data lacks the purpose and strategy that curation entails. Additionally, using curation as a technique to hide outdated information misrepresents its intent, which is to enhance knowledge and provide value through thoughtfully selected content.