What does 'Average Page Depth' measure in digital marketing?

The term 'Average Page Depth' specifically refers to the average number of pages viewed during a single session by a visitor to a website. This metric is an important aspect of analyzing user engagement and behavior on a site. It provides insights into how well content on the site is resonating with users and indicates their level of interest. A higher average page depth can suggest that users find the site's content valuable and are more likely to explore further, while a lower average page depth may indicate that visitors are not finding what they are looking for and are leaving the site quickly.

In contrast, the remaining options measure different aspects of user interaction. The average time spent on a page looks at how long a visitor stays on a specific page, which is useful for understanding content effectiveness, but it does not measure page depth. The average bounce rate indicates the percentage of visitors that leave the site after viewing only one page, providing insights into the effectiveness of the landing pages, rather than the overall engagement across multiple pages. Lastly, the total number of searches conducted is a measure of search volume within the site or search traffic, which does not relate to how many pages users view per session. Thus, 'Average Page Depth' specifically focuses on the quantity of pages visited during a session