What does a subscription landing page encourage users to do?

A subscription landing page is specifically designed to encourage users to sign up for a product or service. Its primary purpose is to capture leads by prompting individuals to provide their email addresses or other contact information for ongoing communication, newsletters, or exclusive offers. This page is typically minimalistic and focused, presenting compelling reasons such as benefits of the subscription, testimonials, or special discounts to convert visitors into subscribers.

The other options do not capture the primary goal of a subscription landing page. While gathering feedback, exploring products, or joining a community can be important aspects of digital marketing, these actions are not the main focus of a subscription page. Instead, a subscription landing page is all about converting visitors into subscribers, making option B the most fitting choice.