What does a digital marketing funnel map out?

A digital marketing funnel is a visual representation of the customer journey and serves to outline the stages a potential customer goes through from first becoming aware of a product or service to ultimately making a purchase, known as conversion. This funnel typically includes stages such as awareness, consideration, and decision, illustrating how potential customers move through these phases based on their interactions with a brand.

By mapping out the customer journey, marketers can identify opportunities to engage users at various touchpoints, tailor their marketing strategies accordingly, and optimize the flow of potential customers toward conversion. This understanding is essential for effectively guiding individuals through the purchasing process, ensuring that marketing efforts are aligned with the actions and needs of the customer at each stage.

In contrast, the other options focus on different aspects of marketing that do not encompass the comprehensive journey a customer experiences in the digital landscape. Understanding the customer journey is crucial for developing targeted marketing efforts that can enhance user experience and drive conversions.