What does a digital marketing strategy primarily aim to achieve?

A digital marketing strategy primarily aims to promote products or services through digital channels. This encompasses a wide range of online methods and platforms, such as search engines, social media, email, and websites, with the goal of reaching potential customers where they are most active and engaged.

By utilizing various digital channels, brands can increase their visibility, drive targeted traffic to their websites, and ultimately convert that traffic into sales or leads. This approach allows for precise targeting and measurement of campaign effectiveness, enabling marketers to adapt and optimize their strategies based on real-time data and analytics.

Other options, such as maximizing offline sales, creating viral content alone, or focusing solely on social media, are too narrow in scope. A comprehensive digital marketing strategy is multi-faceted, aiming to integrate various digital tactics to achieve broader business objectives rather than concentrating on one specific aspect.