What do conversion steps generally need to pay attention to?

Conversion steps are critical in the digital marketing process because they influence whether a user will complete a desired action, such as making a purchase or signing up for a newsletter. Focusing on user interaction with design elements is essential because it directly affects how users perceive and navigate a website. If design elements such as buttons, calls to action, and forms are engaging and intuitive, users are more likely to feel comfortable and motivated to proceed through the conversion funnel.

Understanding user interaction can reveal a lot about the effectiveness of a website's layout and functionality. For instance, if users are clicking on certain elements but not converting, it may indicate a need for adjustments in design or content. By analyzing how users interact with these elements, marketers can optimize the user experience, leading to higher conversion rates.

In contrast, while factors like users' previous browsing history, demographics of all visitors, and the aesthetic quality of images are also important, they do not specifically capture the direct interaction behaviors that can inform immediate changes and optimizations in conversion strategies. Therefore, focusing on user interaction provides actionable insights that can lead to improved conversion rates more directly.