How is social media marketing defined?

Social media marketing is defined as using social media platforms to promote products, services, or brands to a targeted audience. This approach leverages the interactivity and engagement potential of platforms such as Facebook, Instagram, Twitter, and LinkedIn, allowing businesses to directly connect with their customers.

By effectively using social media marketing, companies can build brand awareness, spread their message, drive traffic to their websites, and ultimately increase sales. This method enables brands to engage in two-way communication with their audience, fostering relationships and building community, which is essential in today's digital landscape.

The other options—email marketing, printed advertisements, and television marketing—represent different marketing channels that do not utilize social media platforms and, therefore, fall outside the scope of social media marketing.