How is 'email segmentation' best defined?

Email segmentation is best defined as dividing an email list into targeted groups. This practice allows marketers to tailor their messages and offers to specific segments of their audience based on various criteria such as demographics, behavior, purchase history, or engagement levels. By doing so, marketers can deliver more relevant and personalized content, which often leads to higher engagement rates, increased open rates, and improved conversion rates.

Targeted groups may consist of customers who have shown interest in specific products, those who have previously interacted with a certain campaign, or subscribers who fit particular demographic profiles. The effectiveness of email marketing is greatly enhanced when messages resonate with the specific needs and preferences of different audiences, making segmentation a fundamental strategy for successful email marketing campaigns.