How does Google Ads function?

Google Ads functions by providing a platform where businesses can create and manage ads, primarily designed to appear in search results and across a vast network of partner sites. This model allows advertisers to bid on keywords and target specific audiences, giving them the opportunity to reach potential customers right when they are searching for relevant products or services.

When users perform queries on Google, relevant ads may show up alongside or above the organic search results, which makes it a powerful tool for driving traffic and conversions. The ads can also appear on various websites and applications that are part of Google's Display Network, expanding the reach of advertising campaigns beyond just search results.

By integrating both search-based and display-based advertising, Google Ads enables businesses to effectively tailor their advertisements to a broader audience, rather than limiting their advertising efforts to a singular platform or format. This versatility is a significant advantage that helps businesses maximize their visibility and engagement online.