During which phase of the conversion funnel are potential customers first made aware of a product or service?

The phase where potential customers are first made aware of a product or service is known as "Aware." This stage is crucial in the conversion funnel because it marks the very beginning of the customer journey. In this phase, the primary goal is to capture the attention of potential customers who may not yet know about a specific brand, product, or service.

Marketing efforts during this phase typically focus on creating brand awareness through various channels such as social media, advertisements, and content marketing. These strategies aim to introduce the product or service to the target audience and make them conscious of its existence.

Once potential customers are aware of a product, they may move on to the next stages of the funnel, where they develop interest, form a desire for the product, and ultimately take action to purchase. The awareness phase sets the foundation for all subsequent interactions and is essential for driving potential customers deeper into the conversion process.