Does Google Analytics collect data from both websites and apps?

Google Analytics is designed to collect and analyze data from both websites and mobile applications. This capability enables businesses to gain a comprehensive understanding of user interactions across different platforms. The correct answer highlights that Google Analytics not only gathers data from these platforms but processes this data in the form of events.

Events are actions taken by users, such as clicking a button, watching a video, or completing a transaction. This functionality allows marketers and analysts to track specific user behaviors, providing deeper insights into how users engage with content, whether on a website or within an app. By capturing these interactions, Google Analytics helps in measuring performance and informs strategies for improving user experience.

The other choices do not accurately reflect Google Analytics’ capabilities. Some suggest that it collects from only one type of platform, which does not encompass its full functionality. Thus, understanding that Google Analytics collects data as events from both websites and apps is crucial for leveraging its features effectively in digital marketing strategies.